Forsta Placed in 2021 Gartner® Magic Quadrant™
Forsta Placed in 2021 Gartner® Magic Quadrant™ for Voice of the Customer
Forsta Recognized for Completeness of Vision and Ability to Execute
New York, NY, Oslo, Norway and London, UK – Dec 02, 2021– Forsta, the leading Customer Experience and Research Technology company, today announced that it has been positioned by Gartner as a Leader in the Magic Quadrant for Voice of the Customer[1]. The evaluation was based on specific criteria that analyzed the company’s overall completeness of vision and ability to execute its Voice of the Customer (VoC) offering.
Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to get the most from market analysis in alignment with your unique business and technology needs.
Forsta enables VoC and CX decision-makers to gather, analyze, visualize and act upon their customer insights, turning data in black-and-white into stories in color, all in one comprehensive platform. The Forsta platform is designed to unearth deeper and more complete customer understandings to drive real business impact.
“To me, being named a Leader in the 2021 Gartner Magic Quadrant for Voice of the Customer is validation of Forsta’s powerful, comprehensive platform, which helps decision-makers understand the real human experiences that shape their business. At Forsta, we are reimagining and reinventing the global insights industry, and we have no plans to slow down.”
Kyle Ferguson
CEO, Forsta
To explore Forsta’s full Experience and Research Technology platform, which includes market research, quantitative and qualitative insights, VoC and VoE capabilities, and CX consulting, visit www.forsta.com/platform. To keep up with the latest Forsta news and insights, follow Forsta on LinkedIn, Facebook and Twitter.
Gartner disclaimer
Gartner, Magic Quadrant for Voice of the Customer, 29 November 2021, Jim Davies | Ed Thompson
GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
About PG Forsta
PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.
About Forsta
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.
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