Forsta appoints Melissa Perri to the board

“I am delighted to welcome Melissa to our Board and team,” comments Kyle Ferguson, CEO. “Melissa brings world-leading experience and knowledge of not only product development and management, but also a tangible passion for product professionals, organization and growth strategy. I have no doubt at all that she will play a leading role in helping us achieve our ambition of reinventing the global insights industry.”

Melissa adds: “It is exciting to be part of Forsta. Their world-class customer research and insights platform will enable companies to grow smarter about their customers, which is essential for great product management. When that is done correctly, customer problems are solved, and business goals are achieved. I intend to help Forsta effectively grow the product suite to create real value for the business.”

About Melissa Perri

Melissa Perri is the CEO of Produx Labs, a Product Management training organization, and the author of “Escaping the Build Trap.” In 2019, she was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. Melissa believes the key to creating great products is growing great product leaders. Committed to that mission, she created two online schools: Product Institute, where she has shared her scientific approach to Product Management with over 3500 students, and The CPO Accelerator, which specializes in growing product leaders into Chief Product Officers. Previously, Melissa has consulted with executives from organizations around the world to set up their product organizations, advise on product strategy, and train leaders and team members. She graduated from Cornell University with a B.S. in Operations Research and Information Engineering.

Visit https://melissaperri.com/bio-media for more information and hi-res imagery.

About Forsta

Forsta is the new frontier of Customer Experience and Market Research Technology. Formed in 2021 via the merger of industry leaders Confirmit, FocusVision and Dapresy, our global company powers the richest and most comprehensive set of research and insights solutions, spanning CX, enterprise feedback management, VoC (Voice of the Customer), VoE (Voice of the Employee), Qual, Quant, Data Visualization and more. Forsta’s extensive set of market-leading tools, including its award-winning data visualization and reporting suite, combined with the expert guidance of our seasoned data and insights professionals, empower decision-makers to drive business impact based on truly deeper customer understandings. Founded in the Nordics, Forsta means “to understand” in Swedish. Visit Forsta.com for more information.