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Customer experience

AI summaries vs. Text Analytics: how to use both in customer feedback

Content Customer feedback is key to unlocking better experiences, stronger loyalty, and higher satisfaction. But there’s a catch—transforming raw feedback into valuable insights isn’t easy. Myriad data points across the customer journey can make deciphering this feedback arduous, from surveys to social media comments, finding the signal in the noise can overwhelm even the most […]

AI summaries vs. Text Analytics: how to use both in customer feedback
Customer experience

Unpacking zero-party data: a guide to customer-driven insights

Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]

Unpacking zero-party data: a guide to customer-driven insights