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Customer experience

The art of bringing delight to CX: how to win hearts and build loyalty

Content The feeling of delight holds immense importance in the often-elusive customer journey.  We know that a delightful customer experience builds loyalty, strengthens relationships, and makes your brand unforgettable. Positive experiences turn customers into advocates, transforming satisfaction into lasting loyalty. But let’s be real—delivering delight at every twist and turn down the sales funnel takes […]

The art of bringing delight to CX: how to win hearts and build loyalty
Customer experience

From data to decisions: finding the right CX sources

Content In today’s data-driven world, businesses have unprecedented access to customer insights—but are they making the most of it? With global data creation expected to surpass 394 zettabytes by 2028, the challenge isn’t collecting data; it’s knowing how to turn it into actionable strategies that drive loyalty and growth. Customer experience (CX) isn’t just about […]

From data to decisions: finding the right CX sources
Customer experience

AI summaries vs. Text Analytics: how to use both in customer feedback

Content Customer feedback is key to unlocking better experiences, stronger loyalty, and higher satisfaction. But there’s a catch—transforming raw feedback into valuable insights isn’t easy. Myriad data points across the customer journey can make deciphering this feedback arduous, from surveys to social media comments, finding the signal in the noise can overwhelm even the most […]

AI summaries vs. Text Analytics: how to use both in customer feedback
Customer experience

Unpacking zero-party data: a guide to customer-driven insights

Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]

Unpacking zero-party data: a guide to customer-driven insights