Content Despite all the buzz around delivering a positive customer experience, some still see Customer Experience (CX) management as soft science, as more PR than performance. And you can’t blame them. Early CX programs were long on surveys and short on outcomes. For years, NPS ruled the roost, offering scores without context and feedback without […]
Content We’ve all been there, stuck in a customer service loop, repeating the same issue to different support agents. Clicking through an automated chatbot that doesn’t get it. Getting a mass email that completely misses the mark. Trying to click out of a product recommendation we would never be interested in. It’s frustrating, impersonal, and […]
Content Data is everywhere, but insights? Those are a lot harder to come by. In the current environment of perpetual information overload, the real power isn’t in collecting more data, but in asking the right questions and being able to act on the answers. Customer experience (CX) teams have long struggled with a simple truth: […]
Content The feeling of delight holds immense importance in the often-elusive customer journey. We know that a delightful customer experience builds loyalty, strengthens relationships, and makes your brand unforgettable. Positive experiences turn customers into advocates, transforming satisfaction into lasting loyalty. But let’s be real—delivering delight at every twist and turn down the sales funnel takes […]
Content In today’s data-driven world, businesses have unprecedented access to customer insights—but are they making the most of it? With global data creation expected to surpass 394 zettabytes by 2028, the challenge isn’t collecting data; it’s knowing how to turn it into actionable strategies that drive loyalty and growth. Customer experience (CX) isn’t just about […]
Content Customer feedback is key to unlocking better experiences, stronger loyalty, and higher satisfaction. But there’s a catch—transforming raw feedback into valuable insights isn’t easy. Myriad data points across the customer journey can make deciphering this feedback arduous, from surveys to social media comments, finding the signal in the noise can overwhelm even the most […]
Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.
Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]
Content Acquiring new customers shouldn’t feel like setting a match to your budget and watching it burn. Sure, anyone can pour cash into campaigns, reel in a few clicks, and watch the numbers go up—until they don’t. When ad costs rise, audiences shift, and loyalty feels like a thing of the past, what happens? Those […]
Discover how to future-proof your insights strategy by mastering data ownership and leveraging technology. Learn key principles to drive strategic decisions, enhance brand perception, and navigate customer sentiment. Empower your organization with a flexible, forward-thinking data strategy.
