Research HX deep dive: Data collection

Smarter research starts with stronger data 

Every insight begins with a single data point. But when that data is scattered, inconsistent, or locked in outdated tools, the road to said insight is long, slow, and full of potholes.  

Data collection is the foundation of market research, yet inefficiencies cost researchers up to 80% of their time on preparation instead of analysis, potentially leaving valuable insights untapped in the original answers​. It’s time to flip the script with Research HX, an integrated, AI-powered engine designed to accelerate insights, enhance quality, and eliminate friction. 

More data, less delay 

Time is the enemy of insights. Traditional data collection methods often mean juggling multiple platforms, manually cleaning responses, and waiting for data to be formatted before analysis can begin. Research HX removes these barriers, enabling a more agile and responsive approach to research. 

• Forsta Surveys: The powerhouse of data collection. Script or WYSIWYG build, craft your own or work with customizable templates. The limit? It does not exist.  

• Mixed mode: Capture feedback seamlessly across modes, whether online, mobile, or telephone. 

• Qualitative: AI-powered dynamic probing, multi-modal inputs and summarization gives you the power to unlock deeper, more meaningful insights.  

• AI-powered automation: Reduce manual scripting time with the AI-driven Word Importer, converting surveys from Word to live studies in minutes. 

This isn’t just speed; it’s precision at scale. A faster pipeline means insights flow freely, keeping decision-makers ahead of the curve. 

Quality data, no compromises 

Fast data is useless if it’s flawed. Data quality is a major concern, with 95% of researchers grappling with issues like inconsistent responses, dropouts, and unreliable panelists​. Research HX tackles this head-on with: 

• Intelligent probing: Discover more about the human behind the answers with personalized AI prompts that react to your participants’ open-ended responses. 

• Automated quality controls: Integrated tools detect fraud, improve response validity, and reduce bias. 

• Server-to-server (S2S) connections: Eliminates ghost completes, preventing fraudsters from muddying the waters, and reducing sample costs for the industry.  

• Multi-layered security: Multi-factor authentication (MFA) and integration for a secure connection and research process, every time.  

• Automated language translation: (80+ languages) ensures secure, globally scalable research without the need to export data into external tools.  

80+ question types 

Yes, over 80! Forsta Surveys supports just about every option for survey building. Researching products? We have a tool for that. Brand tracking? We have a tool for that too. MaxDiff, conjoint, Data Monitoring Committees? You betcha!  

Just a tiny selection of some of the question types we have:  

• Rank sort 

• Sliders 

• Image maps 

• Autosum 

• Images and videos 

• Tinder style 

• Open end prompting 

• Concept testing 

• Video and audio testimonials 

We have the question type for any of your use cases. And our unparalleled support is on hand to help guide or build customized surveys for you, so no matter what you’re investigating, we have the tech to get to the heart of the human. 

Your style, your way 

In addition to every question type under the sun, we also empower you to add your own flair. With custom design options through the build process, to full on white labelling, you can craft an experience that looks and feels as unique as it is. 

AI computes: Smarter, faster, more connected 

With AI-enhanced analysis, qualitative research can now be analyzed as easily as quantitative. Making insights deeper and more personal. This means you can add qualitative options to your data collection tech stack.  

Visualizations’ AI computes automatically flags PII, nonsensical, or irrelevant data for faster, cleaner analysis. It doesn’t just summarize open-ended responses, it transforms them into structured insights, identifying key themes, sentiment, and response patterns based on your criteria. 

And here’s the real game-changer. Open-end analysis happens with the same speed and efficiency as quant, meaning researchers no longer have to choose between depth and speed. With integration, you can rethink your data collection strategy based on the new tools at your disposal throughout the whole process. 

What if you could get richer, more human insights without slowing down? Parallel workflows and AI-powered automation make qualitative collection just as seamless as quant. Whether it’s digital diaries, live discussions, or AI-enhanced probing, Research HX allows you to collect data differently. Without adding complexity. 

Conjoint analysis: Power and precision 

Making the right choices starts with understanding how people make theirs. Conjoint analysis has long been the gold standard for unpacking decision-making, but it’s also been a logistical headache. Until now. 

With Research HX, discrete choice modeling is built right in. No more outsourcing, no more back-and-forth, no more wrangling data into the right format. Now, you can design, execute, and analyze conjoint studies seamlessly. Start capturing realistic decision-making (see, data collection) faster, with less manual processing and see results flow straight into Visualizations.  

Instant insights, immediate impact 

With Research HX, data earns its keep. As responses flow in, insights automatically sync to visualization tools, allowing researchers to spot trends in real-time. 

• Auto-generated reports: Forsta Surveys feeds directly into dashboards and AI-enhanced PowerPoint generation. 

• Seamless integration: Data collection connects instantly to analytics and reporting. No more manual exports. 

This isn’t just about efficiency. It’s about making every second—and every response—count. 

Redefining the research process 

Data collection isn’t just a step in the process. It’s the foundation for everything that follows. Research HX turns fragmented workflows into seamless pipelines, empowering researchers to do more, faster, and with greater confidence. 

Ready to transform the way you collect data? Book a demo to learn more, or explore the rest of Research HX to delve into the future of research with our dedicated ebook.