More than a feeling: Why qualitative research is gaining ground
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
8 key benefits of social listening tools
Social Listening is a method of gathering useful data from across social media platforms. Read our guide for everything you need to know about social listening.
Cradle-to-grave: The complete product life cycle
Cradle-to-grave is an approach that evaluates a product’s feedback management, seeking to continuously optimize the product to extend its life cycle.
How to calculate customer churn rate?
Churn rate is the rate at which customers refrain from continuing their business with a company. Check out our guide on how can calculate your churn rate.
What is product experience and how to improve it?
Product Experience represents a customer’s entire journey with a product. Read our guide to learn how you can improve your product experience.
Forsta unveils new CX predictive analytics capabilities
Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2 LONDON – October 31, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the achievement of Leader standing on the G2 Grid® for Experience Management Software by […]
10 steps to creating a brand strategy
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
8 key benefits of a strong brand
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
A complete guide to storytelling in market research
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
