The business value of CX: Speaking the leadership’s language
Discover how aligning your CX activities with commercial objectives can lead to bigger and better business outcomes. Learn to speak the language of leadership and achieve success with CX
5 steps to operationalize the human experience
Discover the importance of prioritizing the human experience in business to foster customer loyalty and secure a competitive advantage. Learn practical strategies to integrate this concept into every aspect of your organization.
What is brand experience and why is it important?
Brand Experience represents the emotional, cognitive & behavioral experience that consumers have when interacting with a brand. Read to learn more.
PG Forsta named a strong performer in customer feedback management by top independent research firm
PG Forsta named a strong performer in customer feedback management by top independent research firm PG Forsta combines its strong background in both employee experience and qualitative research in its CFM product, the Human Experience (HX) platform CHICAGO (March 20, 2023) –PG Forsta, the leader in transforming human experiences (HX) across customer, employee, patient, member […]
7 ways to improve your Voice of Customer program
Discover 7 practical strategies for enhancing your voice of customer program and gain valuable customer insights. Improve customer satisfaction and drive business growth now.
What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
How technology has transformed market research
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
8 practical steps to achieve CX success
CX success is all about delivering the right experience to the right people at the right time with the right message and right content. It is a multi-faceted and challenging process that requires a lot of knowledge and partnership with your audiences.
The most in-demand attributes of successful CX professionals
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
How to conduct market research – A complete guide
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
