What is data visualization and why use it?
Data visualization provides a graphic representation of data. Discover why you should use visual tools to present your data effectively.
How technology has transformed market research
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
8 practical steps to achieve CX success
CX success is all about delivering the right experience to the right people at the right time with the right message and right content. It is a multi-faceted and challenging process that requires a lot of knowledge and partnership with your audiences.
The most in-demand attributes of successful CX professionals
To be a successful CX professional you need to have multiple attributes. We explore what it takes to be the best in the business of customer experience.
How to conduct market research – A complete guide
There is a range of effective methods used to conduct market research. Discover you can conduct your own research based on your specific needs.
Digging for gold: Into the feedback mines
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
What is customer journey mapping – A complete guide
A customer journey map presents a visual representation of the steps your customers take when engaging with your company. Discover more here.
7 types of customer feedback and how to use them
There are many types of customer feedback that can be applied in different ways. Discover our 7 favorite types that you can use to collect feedback.
7 strategies to improve your Net Promoter Score (NPS)
Every business should strive to improve its Net Promoter Score. We’ve compiled 7 of our favorite strategies for improving your net promoter score.
It’s not just what they say, it’s what they do: Behavioral insights
Behavioral insights help you understand what customers do so you can make decisions about what the business should do. It’s that simple. Or it would be if it weren’t for the enormous complexity of behaviors and how they interact with each other. That’s why this discipline has become so important, especially since the exponential lift in digital interactions these past few years.
