11 strategies to create a positive customer experience
Customer experience can make or break your business. We’ve compiled a list of 11 key strategies you can use to ensure you are creating a positive customer experience.
Battle on bias: AI is learning from our mistakes
Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]
How automation is shaking up market research efficiency
How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. As we cruise toward 2025, it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how […]
Unpacking zero-party data: a guide to customer-driven insights
Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]
Agile market research (and why it’s here to stay)
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Breaking the spend cycle: lower customer acquisition costs through operational excellence
Content Acquiring new customers shouldn’t feel like setting a match to your budget and watching it burn. Sure, anyone can pour cash into campaigns, reel in a few clicks, and watch the numbers go up—until they don’t. When ad costs rise, audiences shift, and loyalty feels like a thing of the past, what happens? Those […]
Human-centered design in an AI era
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
How AI is transforming market research analysis
Content The next big shift is here, and failing to act now could leave your business behind. Your clients’ wants and needs are increasing exponentially. However, traditional methods often fail to keep up with these rapid changes. Enter AI tools. These are revolutionizing data analysis and helping you discover deeper insights than ever before. Evolve […]
Survey fraud superheroes busting ghost completes
Content Surveys are a must-have tool in every researcher’s arsenal. This long-standing, popular form of data collection enables marketers to glean valuable insights. While you’d expect your respondents to answer every question to the best of their ability, fraudulent responses are becoming more prevalent. Given that surveys are often incentivized with a payout, there will […]
Forsta shields against hackers and eradicates ghost completes with new S2S connection
Forsta shields against hackers and eradicates ghost completes with new S2S connection August 27, 2024 LONDON — Leading market research technology developer Forsta has collaborated with top industry sample providers to eradicate fraudulent ‘ghost completes’ by launching a server-to-server (S2S) connection in Forsta Surveys, formerly known as Decipher. The new software ensures that survey findings […]
