Employee empowerment is vital to CX success The Age of the Customer. Customer Obsession. Customer Centricity. Whatever you want to call it, we know that this day and age companies must deliver experiences that truly meet customers’ ever-increasing expectations. We sometimes forget, though, that it’s not the “company” delivering the experience to the customer, it’s […]
Successful launch of a continuous listening program I read recently an interesting report from Corporate Research Forum (CRF) headlined Harnessing the HR Technology Revolution. Even though the findings and conclusions in the report mainly refer to technology used by HR more broadly, such as HR, Talent and Workforce Management systems, it is astonishing how well they […]
Forsta Visualizations keep getting better! With three new releases and 36 new features added in just seven months, our Visualizations module continues to advance at warp speed. Even if you are a regular user of our visualization capabilities, you may not realize just how much they’ve changed – or the wider significance of these changes. […]
Looking into the market research crystal ball: the biggest insights trends from Forsta AIR Awards winners We love hearing what experts in market research have to say about the industry – especially when they are also our clients. That makes the Forsta Achievement in Insight and Research (AIR) Awards particularly special, and the recently announced […]
Visual storytelling: A key skill of the future? Published in Quirk’s 2021 Annual Report by Alexander Skorka. Thanks to the development of dashboard applications, access to high-quality data-related insights require minimum time and knowledge. One would think that this development would encourage the use of data and analytics across the board. However, though “digital natives” […]
Forsta announces 2021 AIR Award winners, recognizing achievement in insight and research Global awards program celebrates excellence and innovation in the global Market Research and Insights industry New York, NY, Oslo, Norway and London, UK – December 14, 2021 Forsta, the leading Customer Experience and Research Technology company, is announcing the winners in its fourth […]
Forsta announces global partnership with Phebi.AI Partnership adds award-winning voice tech and nonconscious emotion analysis to comprehensive customer insights technology platform New York, NY, Oslo, Norway and London, UK – December 8, 2021 Forsta, a leading Customer Experience and Research Technology company, today announced a global partnership with Phebi.AI, an innovative voice technology company. This new […]
3 winning data strategies for human-centric organizations Today, there is unprecedented demand for high-quality data, research and experience feedback. For leaders of Experience and Insights teams, this is a transformative opportunity. Those who succeed will operate at the strategic heart of their organizations. They will help drive innovation, customer retention, acquisition, and growth. And they […]
Your data investments aren’t delivering: 3 reasons why Modern lives are encoded in data. People spend four hours a day on their smartphone. Two-and-a-half hours on social media [1]. And a lifetime on Zoom calls. Data footprints are left in search queries, Twitter posts, Uber journeys. Cell towers and satellites track real-world movements. Customer surveys. […]
How to successfully migrate a tracking study to a new software platform Researchers know that consistency is a critical ingredient for a successful tracking survey. If the sample provider changes, a new screener requirement is added, or a survey question is reworded — changes like these can compromise comparisons to historical data. As such, the […]
