Drowning in data, tangled in tech: the modern CX leader’s reality “I never expected to spend so much time in the weeds.” There has been steep growth in the volume and variety of data sources for Experience and Research teams: behavioural data, social posts, reviews, video transcriptions, text analytics, CRM records… But more signals bring […]
Democratizing insights: a tightrope for leaders “I want other teams to get closer to customers. But we have to clean up the mess when they do it badly.” In many organizations, there is a growing demand to ‘democratize’ access to research tools, data and insights about customers. This can often be a double-edged sword for […]
Buyer’s remorse: avoiding insights & experience technology traps “This is not what I thought I bought.” Save time. Save money. Have more impact. Free your team to focus on strategic work. Be fitter, happier, more productive. We’ve all been seduced by technology pitches. They are often compelling. We say yes in the belief that—this time—things […]
The silo tax: the hidden cost of disconnected data “They’re for storing grain and missiles. Remind me why we hide our most useful data in them?” There are always strong reasons to handle research and experience data with care: breaches of privacy, compliance or commercial secrets are costly. But good governance doesn’t have to mean […]
The color of money: how experience and insights teams prove ROI “Our new owners make us document the commercial impact of every project we do.” As organizations invest more in Experience and Insights solutions, there is increasing scrutiny on the ROI and commercial impact of these expenses. The teams responsible need to manage resources and […]
Forsta Receives 2022 CUSTOMER Magazine Product of the Year Award We’re pleased to announce that TMC, a global, integrated media company, has named Forsta Studio as a 2022 CUSTOMER Product of the Year Award winner for its exceptional innovation. The award recognizes products that enable their clients to meet and exceed the expectations of their […]
Forsta’s statement on the situation in Ukraine To all of our customers and partners: As the crisis continues to unfold in Ukraine, our thoughts and prayers go out to all those affected by these tragic events, and in particular to the people of Ukraine, as well as those with family and friends impacted. To […]
How to engage your organization around the customer experience To be successful, a CX program needs engagement from all sides and all levels of the business. It requires the careful selection of cross-functional champions who can rally up the troops around the customer experience in their respective departments. Crucially, it relies on executive buy-in, preferably […]
Press Ganey announces plans to acquire Forsta – A leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer – to accelerate innovation in the global healthcare experience industry Healthcare powerhouse to supercharge its product offering and uncover deeper insights for clients with Forsta’s Human Experience (HX) technology Boston, London and Oslo, Norway […]
What is customer experience management software? CEM software – or Customer Experience Management software – refers to the suite of software solutions that help organizations monitor their relationships with their customers, analyze the insights from feedback and other relevant data (e.g. behavioral, purchase history), and take action in order to improve the customer experience. Does CEM […]
