15 strategies to increase your brand awareness
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
What is customer satisfaction and why is it important?
Customer satisfaction is a measurement of how a company meets a customer’s expectations with its products and services. Read to learn why this is important
Forsta announces launch of enhanced online focus group solution
Forsta announces launch of enhanced online focus group solution InterVu, Forsta’s qualitative digital focus group solution, has been updated with significant technology upgrades to better serve the needs of market researchers NEW YORK – September 20, 2022 – Forsta, a leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today […]
How to measure employee engagement
If you want to improve your employee engagement, it is critical to first know how to accurately measure
it. Read our guide to some of the best measurement strategies.
What is brand perception and how to measure it?
There are no two ways about it. Brand awareness, or brand perception determines the success (or failure) of your business. Cultivate a strong brand identity that inspires loyalty in your customers and you’re onto a winner; lose sight of your brand in the choppy seas of competitors and poor engagement, and you’re unlikely to last the course.
What is Voice of the Employee?
They say it’s all about the customer. But is it really? What about employees? Gathering the Voice of the Customer is vital for any organization, but the Voice of the Employee gives an equally important viewpoint. Understanding how your staff feels about your company can give you deep insights on what works and what doesn’t, what could be easily fixed and what could make life easier for them and for your customers.
What is customer experience management?
What is customer experience management? Customer experience management (CEM or CXM) is the combination of all your organizational processes that are aimed at monitoring and improving your customer experiences at each touchpoint, across all channels. Good CXM is a differentiator for your business, as customers demand more and more from your products and services. Because of its key role in putting your […]
Forsta acquires crowdsourcing and innovation platform HelloIgnite
Forsta acquires crowdsourcing and innovation platform HelloIgnite ‘Companies can simultaneously strengthen CX and EX with Forsta Crowdsourcing, while MR Agencies can engage with consumers in a new way‘ NEW YORK – August 9, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced its acquisition […]
What is customer success – the ultimate guide
What is customer success – the ultimate guide What is customer success? Customer success is a method for ensuring customers reach their desired outcomes when using an organization’s product or service. (Gartner). Alternatively, it’s a long-term, scientifically engineered, and professionally directed business strategy for maximizing customer and company sustainable proven profitability. (Customer Success Association) At Forsta, we consider customer […]
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy
Forsta and Rio SEO combine to provide technology solutions spanning the entire customer journey, from discovery to purchase to brand reputation & advocacy Newly merged business will power Local Experience (LX) solutions that bring together Local Marketing and Customer Experience (CX) technology NEW YORK – July 26, 2022 – Forsta, the global leader in customer experience (CX), employee […]
