Forsta unveils new CX predictive analytics capabilities Forsta clients will now be able to leverage predictive net promoter scores (pNPS) to foster a greater understanding of their full customer base LONDON, UK and LISBON, Portugal. November 1, 2022 – Forsta, a leading global provider of market research, customer experience (CX) and employee experience (EX) technology, […]
Forsta named a leader in the G2 Grid® for Experience Management software by Real Users on G2 LONDON – October 31, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX), and employee experience (EX) technology, today announced the achievement of Leader standing on the G2 Grid® for Experience Management Software by […]
A brand strategy is an essential component of a wider business plan, outlining how a company will create a favorable image. Learn how to create your own.
What’s your favourite coffee chain? Is there one particular beer you always buy? How about holidays? Do you always book through the same provider? If you crave Starbucks but wouldn’t go near a Tim Horton’s, scoff Dunkin’ Donuts but couldn’t swallow a Krispy Kreme, chug away on Northern Monk but have banished BrewDog from your weekend repertoire or give Delta a shady side-eye as you venture into Virgin, you know first-hand the power of branding.
Storytelling is essential for getting the message across to your customers, Read our guide to learn how you can use your market research data to tell a story.
Collecting customer feedback data provides businesses with key insights into their customers’ opinions.
We’ve compiled a list of 10 key methods to use.
Online focus groups are a powerful qualitative market research tool. But can digital produce the same level of deep insight as face-to-face? Read our guide to smart solutions that examines online vs traditional focus groups.
Online focus groups have revolutionized access to qualitative market research. How do they compare to gathering insight face-to-face?
Brand Awareness is a term for the extent to which a customer recognizes a brand or product by itsname. We’ve outlined how you can measure your brand awareness.
Learn some of the most effective strategies that you can adopt to increase your brand awareness andboost the growth of your business.
