Why AI built for research is built different Content Whether you’re loving all the AI news, or hating it, it’s impossible to avoid. 63% of research teams and agencies have already adopted AI. It’s our reality that AI is molding the research process, reshaping the researcher’s role, and rewriting what it means to deliver value to stakeholders. But you’re not throwing participant data into ChatGPT to generate your charts or asking Gemini to find […]
Deciphering your data: The cornerstone of data collection Content The legacy of Decipher Long before “no code” was cool, a small team asked a big question: “What if we could understand more about our gamers online?” The early spark was a web survey for a Mattel title, built by engineers who cut their teeth on […]
Content Walk into any brand’s inbox and you’ll see it: feedback everywhere. Customers leave reviews, fill out surveys, post comments, and call support lines. The pace is relentless, and no team, no matter how dedicated, can keep up. But every missed opportunity isn’t just a data point lost; it’s a moment of trust slipping away. […]
Content Consider a few prompts customers may give AI in retail scenarios. “Why can’t I use my promo code on this item?” “I’m looking for boots with a heel no higher than 2 inches, camel brown, real leather, comfortable, and under $150.” “My order’s delayed. Can I cancel it and get something else that’ll arrive on time?” These are just a few examples […]
The better BI: Built for market research reporting Content If you work in market research, chances are you’ve come across business intelligence (BI) tools like Power BI, Tableau, or SAP Analytics Cloud. These platforms are great at turning data into dashboards across departments, and for a variety of client needs. But here’s the thing: Market […]
Content The best CX strategies don’t start with a survey or a scripted interview. They start with silence, listening without saying a word. Every day, customers leave a trail of unfiltered thoughts across the digital landscape: reviews, social posts, chat transcripts, and open-text survey responses. This unstructured feedback reveals more than a score ever could, […]
The four keys to effective market research data storytelling Content Market research data storytelling is about guiding your audience from a spark of curiosity to full clarity. There are many ways to paint the picture on this one, so we’re going to explore some of the common structures and approaches to data storytelling. The four […]
200 years of data visualization: Where 2026 trends are taking us Content This year we’ve seen it rise, and as we head towards 2026, visual storytelling is becoming an essential part of the research process. Picture this: You’ve just wrapped up a comprehensive market research study. The data is rich, the insights are golden, but […]
We explore how empathy is more than just paying lip service to the concept, how you can create empathy even when the (virtual) environment is against you, and how empathy can help you take your customer experience to the next level.
Content Customer experience in retail is at a tipping point, and loyalty is on the line. As retailers eagerly race to embrace digital innovation, many are unintentionally abandoning the very thing that drives their bottom line: trust. And without trust, retailers won’t gain the competitive edge necessary to leave a lasting mark in a highly […]
