PG Forsta launches Research HX to empower researchers with AI-driven speed and precision New Platform Slashes Research Time, Boosts Data Quality, and Empowers Researchers with AI [BOSTON, January 21, 2025] – PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve […]
Content In today’s data-driven world, businesses have unprecedented access to customer insights—but are they making the most of it? With global data creation expected to surpass 394 zettabytes by 2028, the challenge isn’t collecting data; it’s knowing how to turn it into actionable strategies that drive loyalty and growth. Customer experience (CX) isn’t just about […]
Content Customer feedback is key to unlocking better experiences, stronger loyalty, and higher satisfaction. But there’s a catch—transforming raw feedback into valuable insights isn’t easy. Myriad data points across the customer journey can make deciphering this feedback arduous, from surveys to social media comments, finding the signal in the noise can overwhelm even the most […]
Forsta AI’s new capabilities help organizations gain deeper insights, anticipate needs, and act decisively January 16, 2025, BOSTON — Forsta, a leading provider of experience measurement, data analytics, and insights, today unveiled enhanced and expanded AI capabilities within its Human Experience (HX) platform. The release of these new Forsta AI features builds on its 5-year, […]
Battle on bias: AI is learning from our mistakes Artificial Intelligence (AI): the wonder child of technology that’s revolutionizing everything from how we order pizza to how we design buildings. We’ve got algorithms making us playlists, optimizing our exercise routines, and suggesting the next hot trend in socks. But as this tech powerhouse learns from […]
How automation is shaking up market research efficiency In the whirlwind world of market research, staying ahead means being fast, smart, and open to change. As we cruise toward 2025, it’s all about process automation and streamlined operations. So without any delay, let’s dive into how these strategies are shaking up the industry, and how […]
Content Zero-party data cuts through the noise, putting the power in your customers’ hands—and yours. You’ve got mountains of data, but what’s actually helping you make decisions? Imagine data that gives you exactly what you need—clear insights straight from your customers. That’s the power of intuitive technology, enabling complex information to be distilled into simple, […]
Cluster analysis is a statistical method of grouping data into clusters in relation to how similar they are. Read our guide to learn more about cluster analysis.
Content Acquiring new customers shouldn’t feel like setting a match to your budget and watching it burn. Sure, anyone can pour cash into campaigns, reel in a few clicks, and watch the numbers go up—until they don’t. When ad costs rise, audiences shift, and loyalty feels like a thing of the past, what happens? Those […]
Content Market research (MR) is all about exploring the rich diorama of human experience. A human-centric mindset has always been at the heart of research, but despite this the phrase ‘human-centered design’ doesn’t crop up much in the MR space. With AI tech enhancing many areas of research, the developments could be seen as a […]
