Overcoming data quality challenges with AI AI: The rising data quality champion As a market research pro you’re making sense of the data mine. But when it’s messy, incomplete, or just plain unreliable, time can be a significant roadblock. Enter artificial intelligence (AI). Your companion when transforming chaos into clarity and delivering insights that drive […]
Content We’ve all been there, stuck in a customer service loop, repeating the same issue to different support agents. Clicking through an automated chatbot that doesn’t get it. Getting a mass email that completely misses the mark. Trying to click out of a product recommendation we would never be interested in. It’s frustrating, impersonal, and […]
Breaking down silos: The case for unified research platforms Picture this: Your research team is knee-deep in surveys, reports, and eleventy-billion different software platforms. There’s data in one place, analysis happening somewhere else, and reporting tools that refuse to talk to each other. Meanwhile, your client is tapping their fingers impatiently, waiting for insights that […]
Content Data is everywhere, but insights? Those are a lot harder to come by. In the current environment of perpetual information overload, the real power isn’t in collecting more data, but in asking the right questions and being able to act on the answers. Customer experience (CX) teams have long struggled with a simple truth: […]
Building a future-ready research agency Market research isn’t what it used to be. Gone are the days when you could collect data in one place, analyze it in another, and manually stitch everything together like some kind of scary digital Frankenstein. Today’s clients want faster insights, richer data, and reports that don’t take three weeks […]
Conversational AI: surveys that talk back Traditional surveys: the necessary part of market research. But can potentially be mundane for participants. Long-winded, static, and incapable of adapting on the fly, they risk losing participant interest. Thankfully, there’s a hero on the horizon: conversational AI. Conversational AI is complimenting traditional surveys. Allowing a blend of qual […]
Content The feeling of delight holds immense importance in the often-elusive customer journey. We know that a delightful customer experience builds loyalty, strengthens relationships, and makes your brand unforgettable. Positive experiences turn customers into advocates, transforming satisfaction into lasting loyalty. But let’s be real—delivering delight at every twist and turn down the sales funnel takes […]
Five guiding principles for integrating AI in market research Artificial Intelligence (AI) in market research casts an aura akin to the new kid on the block—equal parts intriguing and intimidating. With endless possibilities, from turbocharging your operational processes to transforming data analysis, AI is simply BURSTING with promise. But let’s be real for a second: […]
Integration: the market research magic bullet Efficiency, accuracy, and speed are non-negotiable. Yet, many agencies are still grappling with disconnected tools, fragmented workflows, and time-consuming manual processes. These challenges not only slow you down but also eat into your ability to develop new ways to add value for yourself and clients. The problem with […]
PG Forsta launches Research HX to empower researchers with AI-driven speed and precision New Platform Slashes Research Time, Boosts Data Quality, and Empowers Researchers with AI [BOSTON, January 21, 2025] – PG Forsta, a leading research and experience technology company, has unveiled Research HX, an AI-powered market research solution suite designed to increase efficiencies, improve […]
