Online reviews – your cheat code for better performance
Are you leveraging your local marketing to drive performance?
Watch this on-demand webinar with Zack Hamilton, our Executive Practitioner, to learn how to make the most of your local marketing using an often untapped source of differentiation – your local reviews. Zack walks you through why you can’t afford to miss out on using online reviews to your advantage, and how to implement an online review strategy for best results, with real-life successes.
Your 5-step cheat code for better performance with online reviews
Get social
Engage with your digital marketing team. Understand their online and social strategy. Be curious. Where is your brand playing? What are we currently doing about it?
Show me the money!
Connect the dots between current online and social reputation to ROAS, Traffic costs, Conversion Rate, etc.
Start collecting
Pull all online and social reviews where your brand is currently playing. You may have to invest in technology to help. Or, your brand may already have the data, you need to get integrated.
Uncover your brand’s authentic voice
Use a text analytics solution to help you make sense of all feedback at scale. Start big. But, also understand local voice.
Walk your brand’s talk
Start identifying actions. Big and small. What actions can we take? Who needs to take them? Energize your organization. Constantly tie back to business impact.
Related resources
The complete guide to market research software
The complete guide to market research software The complete guide to market research software The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly […]
Adapt to thrive: Innovation, AI and speed to insight
Adapt to thrive: Innovation, AI and speed to insight Adapt to thrive: Innovation, AI and speed to insight Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and […]
The digital leader’s guide to CX
The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the challenge all too […]
Learn more about our industry leading platform
FORSTA NEWSLETTER
Get industry insights that matter,
delivered direct to your inbox
We collect this information to send you free content, offers, and product updates. Visit our recently updated privacy policy for details on how we protect and manage your submitted data.
