Forsta launches Human Experience (HX) Partner Program to offer white labeled Customer Experience (CX) offerings to Market Research Agencies
‘Plug-and-play’ solution significantly expands research firms’ service offerings and business opportunities while extending enhanced value to clients
LONDON / NEW YORK – June 2, 2022 – Forsta, an industry-leading global provider of market research, customer experience (CX) and employee experience (EX) technology, today announced the launch of its Human Experience (HX) Partner Program for Market Research Agencies (MRAs). This comprehensive program will enable MRAs to offer their clients fully white labeled, integrated Voice of the Customer (VoC) programs hosted on the award-winning Forsta technology platform.
Forsta developed the HX Partner program in response to the market’s growth and demand for MRAs to provide more robust CX and VoC programs to their clients, in addition to traditional surveys and customer satisfaction reports. The HX Partner Program enables MRAs to offer their corporate clients the ability to: collect data through various channels (including, but not limited to, digital, native mobile, SMS and website); report on data in agency and client customized views; and identify trends that drive action and business outcomes.
“Market research is evolving, as new technologies and consumer behaviors emerge that provide innovative ways to engage with customers to gain valuable insights, and market research agencies need to quickly expand their offerings to stay ahead of this change,” said Tobi Andersson, Managing Director, Market Research, Forsta. “Forsta’s HX Partner Program provides market research agencies with a ‘plug-and-play’ solution that instantly expands their service offering and business opportunities, without having to build the technology themselves or involve Forsta in any branding, contracting, billing or negotiation processes. We’re offering a truly white labeled solution, providing our MRA partners with all the necessary tools to run a successful CX program on their own.”
“Forsta’s HX Partner Program provides market research agencies with a ‘plug-and-play’ solution that instantly expands their service offering and business opportunities, without having to build the technology themselves or involve Forsta in any branding, contracting, billing or negotiation processes. We’re offering a truly white labeled solution, providing our MRA partners with all the necessary tools to run a successful CX program on their own.”
Tobi Andersson,
Managing Director, Market Research, Forsta.
For market research agency clients and their customers, the HX Partner Program includes access to a dedicated Partner Manager, CX consultants, solution architects, a CX implementation team, sales enablement, training, certifications and additional options.
Forsta is named a Leader in the 2021 Gartner® Magic Quadrant™ for Voice of the Customer and has empowered more than 3,000 client and household brands with the data and tools necessary to improve human experiences across the board, placing the company in an opportune position to provide these kinds of services to their customers, as well as their customers’ customers.
For more information about Forsta’s HX Partner Program, please visit https://www.forsta.com/company/partners/.
About PG Forsta
PG Forsta is the leading provider of experience technology, data analytics, and insights that help companies better understand and serve their customers, employees, and stakeholders. PG Forsta powers the Human Experience (HX) Platform – a comprehensive experience and research technology platform that brings together CX (Customer Experience), Employee Experience (EX), Patient Experience (PX) and Market Research. It serves more than 43,000 clients globally across healthcare, financial services, hospitality, market research, professional services, retail, and technology.
About Forsta
Forsta powers the HX (Human Experience) Platform – a comprehensive experience and research technology platform that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. Forsta’s technology, combined with its team of expert consultants, helps thousands of organizations across a variety of industries, including financial services, hospitality, market research, professional services, retail, and technology. Forsta is recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Voice of the Customer. Forsta is a PG Forsta company.
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