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2,500+ businesses
in 100+ countries

Our experience and research tech is designed to allow organizations to understand
the complete human experiences of their audiences

Case studies

Trusted by 2,500+ customers, in over 100 countries

Case study

Putting Heathrow on a flight path to discovery

Putting Heathrow on a flight path to discovery Tools used Deck creation Data repository Cross tabulation Infographic dashboards PowerPoint batch reporting Heathrow is Europe’s largest airport. And it collects a lot of information. It interviews 500,000 of the nearly 80 million passengers* who come through its gates every year. Analysing that much data might seem like an impossible […]

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Putting Heathrow on a flight path to discovery
Case study

The AA goes the extra mile for their customers

The AA goes the extra mile for their customers Tools used The Automobile Association (AA) is a British motoring association founded in 1905, and provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services. As the largest and one of the oldest motoring associations with over 12M members, the AA […]

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The AA goes the extra mile for their customers
Video

Research HX

Many feedback programs measure Net Promoter Score movements, but few can reveal the “why” of customer behavior. Forsta’s HX Benchmarks puts performance in context so you can understand what great experiences look like for your customers. Learn more about the human-centered intelligence you need to outperform the market.

Research HX
Webinar

Integration: the new frontier of insights for research HX

Integration: the new frontier of insights for research HX Webinar synopsis: Discover the faster, smarter and more accurate way to research with Research HX. Gone are the days of sequential processes skipping between platforms. Parallel workflows, integrated steps and AI enhancements to the tools you use daily. Related resources

Integration: the new frontier of insights for research HX
Webinar

AI and the new era of customer experience: Insights for 2025 and beyond

AI and the new era of customer experience: Insights for 2025 and beyond Webinar synopsis: In today’s fast-paced digital landscape, customer experience (CX) is the ultimate differentiator—and AI is rewriting the playbook for how businesses connect with their customers. Tune in to an engaging session that blends cutting-edge thought leadership with actionable strategies to elevate […]

AI and the new era of customer experience: Insights for 2025 and beyond
Ebook

The complete guide to market research software

The complete guide to market research software The complete guide to market research software The landscape for market research and analytics software The market research software landscape can be daunting. Insight Platforms hosts the industry’s largest directory of research software tools, and it is far from complete. More than 1,700 solutions are listed in nearly […]

The complete guide to market research software
Ebook

Adapt to thrive: Innovation, AI and speed to insight

Adapt to thrive: Innovation, AI and speed to insight Adapt to thrive: Innovation, AI and speed to insight Market research has long been seen as a slow-moving industry, often hesitant to embrace new technologies and methodologies. Being forced to give up in-person research methods accelerated the adoption of digital-first ways of working, AI-driven insights, and […]

Adapt to thrive: Innovation, AI and speed to insight
Ebook

The digital leader’s guide to CX

The digital leader’s guide to CX: An omnichannel strategy for better business outcomes The digital leader’s guide to CX: An omnichannel strategy for better business outcomes Seamless, Smart, Scalable CX for leaders The future of digital customer experience is here—and it’s more connected, intelligent, and actionable than ever. Digital leaders know the challenge all too […]

The digital leader’s guide to CX